Partners
Bring pleasure-forward, stigma-aware resources into your practice.
We work with sex therapists, certified sex educators, couples counselors, and sexual wellness professionals to make conversations about pleasure easier — and to put thoughtfully curated products into the hands of the clients who could most benefit from them.
Who we are
Love and Lust is a sexual wellness retailer offering a curated selection of high-quality products — toys, lubes, supplements, books, and games — for adults 21+. We were built on the idea that pleasure is part of a full, healthy life, and that the people guiding others toward that life deserve a partner who shows up with warmth, education, and zero stigma.
That partner is us. Take a look around our product collections or our Advice Hub to see how we talk about this stuff.
Why partner with us
A Love and Lust partnership is built around what makes your work easier — not what makes us look good in a press release.
Our content is written to support honest, judgment-free conversations — the kind you're already having in session. No clinical jargon, no shame, no overpromises.
We carry brands we'd recommend to a close friend — Dame, Tantus, We-Vibe, NS Novelties, and more. Body-safe materials, clear instructions, real customer feedback.
Some partners want a discount code to hand to clients. Some want a commission link. Some want demo products on a shelf. We meet you where you are.
What partners receive
When you come on as a Love and Lust partner, we set you up with:
- Up to three complimentary demo products of your choosing — perfect for show-and-tell in session, displays in your office, or simply trying before you mention them to a client.
- Your choice of partnership structure — an affiliate link that earns commission, a unique discount code for your clients, or both, depending on what's appropriate for your practice.
- Printed brochures and signage for your waiting room or office (the same materials our team uses at conferences and events).
- Direct line to our team for product questions, custom recommendations for specific client situations, and early access to new arrivals.
Two ways to partner
Pick the structure that fits your practice and your professional guidelines. Many partners use both, applied to different settings.
How it works
- Apply Tell us about your practice, your audience, and what you're hoping a partnership could look like.
- Quick conversation We'll schedule a brief call (15–20 minutes) to understand your setup and answer any questions about products or structure.
- Choose your fit Pick affiliate link, discount code, or both — and select your demo products.
- We send your kit Demo products, brochures, and any other materials ship to your office at no cost.
- Ongoing support Our team stays available for product questions, new launches, and anything your clients might ask about.
Who we partner with
If your work touches sexuality, intimacy, or pleasure — and you'd like a thoughtful retail partner to refer clients to — we'd love to hear from you.
Sex therapists & sexologists
Including AASECT-certified sex therapists, licensed marriage and family therapists with a sexuality focus, and certified sexologists.
Couples & relationship counselors
Clinicians who work with couples on intimacy, communication, and pleasure-related goals.
Educators & coaches
Certified sex educators, somatic practitioners, sexual wellness coaches, and pleasure-focused content creators.
Resources we share
Beyond products, we keep a curated library of intimacy-focused books, games, and conversation starters that pair beautifully with therapeutic work — titles like Come As You Are, Love Rituals, the Your Body Is Not An Apology Workbook, and Every Body.
Our Advice Hub is also open to your clients — short, warm, well-researched articles on everything from solo play to long-term relationship intimacy.
You may have met us at…
Our team shows up where the conversations are happening — Philly Sexuality Professionals events, AASECT, sexologist meetups, and community education spaces. If you've seen our raffle table, picked up a brochure, or attended one of our breakout rooms, you already know what we're about.
Not local to one of our events? No problem — partnerships are remote-friendly. Most of our partner setup happens by email and a quick video call.
Frequently asked questions
Is there a cost to become a partner?
No. The application, the demo products, the brochures, and the affiliate or discount code setup are all free. We invest in our partners because we believe great clinicians and educators make our customers' lives better.
I'm a therapist — does affiliate income create an ethical issue?
It depends on your licensure and your professional code of ethics. Many therapists prefer the discount code option for exactly this reason — clients get a benefit, you don't take a commission. We're happy to talk through what's appropriate for your practice during your intro call.
How do partners pick demo products?
After your intro call, we'll send a short list of suggestions tailored to your audience, or you can browse our site and pick what speaks to you. Most partners start with one to three demo items.
Can I share the discount code publicly on social media?
Absolutely — codes can be private (just for clients) or public (for your wider audience). We'll talk through which approach makes sense for you.
What kinds of products do you carry?
Toys, lubes, sexual wellness supplements, intimacy games and books, and accessories — from established brands like Dame, We-Vibe, Tantus, and NS Novelties, plus a curated selection of independent labels. Everything is body-safe and adult-21+.
Do you ship nationwide?
Yes — we ship throughout the United States. Discreet packaging, no awkward labels.
What if I just want to learn more before applying?
Reach out below and mention you'd like a no-pressure conversation first. We'd rather you find the right fit than fill out a form.
Let's start a conversation.
Tell us about your practice and how you'd like to work together. We respond to every partnership inquiry personally — usually within two business days.
Apply to PartnerLove and Lust is a sexual wellness retailer for adults 21 and over. Products are not intended to diagnose, treat, cure, or prevent any condition.